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Guides

In-depth guides and step-by-step tutorials about artificial intelligence, marketing, and design.

Guide
AI Implementation
AI Brand Identity Design: How Creative Directors Use AI Without Harming Their Brand

A practical guide to brand-safe AI workflows, the best tools for designers, and how to keep your creative vision intact.

Guide
Getting Started
An Overview of Artificial Intelligence in Marketing

A primer on how AI is used in marketing, through the lens of my 2018 thesis "Artificial Intelligence in Marketing."

Guide
Research Paper
Artificial Intelligence in Marketing - Honors Thesis

Read my 2018 honors thesis on AI in marketing.

Artificial Intelligence

A collection of articles on artificial intelligence and its role in marketing.