I’m an award-winning designer, marketer, and AI specialist with more than a decade of experience helping brands stand out and connect with their audiences. Over the years, I’ve led creative direction and AI-driven campaigns for Fortune 500 companies, worked with one of the largest healthcare networks in the U.S., oversaw creative direction for innovative AI health applications, and overseen multichannel campaigns for household brands like Kroger, Circle K, Persil, Duraflame, Dial Soap, Snuggle, and Universal Pictures’ Dolittle (here's some examples of the deliverables I created.)

I got my start at 18 when I founded Accendi, a handmade clothing brand that was featured in Urban Outfitters and sold in 24 countries. That early experience eventually led me to design for Grammy-nominated artists and industry leaders like Lyrical Lemonade, Lil Durk, King Louie, and Craig Xen.

As an undergraduate at Barrett, The Honors College at Arizona State University, I wrote a 120+ page honors thesis, Artificial Intelligence in Marketing, which accurately predicted many of the challenges businesses face with AI today and has since been cited in academic research.

In 2019, I worked on a project using AI to detect and mitigate disinformation, which was presented at renowened D.C. think tank The Atlantic Council, and co-supervised a Carnegie Mellon University graduate capstone at The Heinz College on Machine Learning to Counter the Weaponization of Social Media. That project resulted in a novel AI application with real-world potential for fighting misinformation, election interference, and deepfakes.

Today, I’m focused on building Paraplex Digital, an all-in-one AI marketing automation platform that gives businesses of any size access to the same enterprise-grade AI used by Fortune 500 brands.

My goal is simple:make the AI Marketing Era one that customers actually enjoy and brands of all sizes can prosper in - and do it with style.