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Applications of AI
James Cannella

An Overview of Artificial Intelligence in Marketing

What exactly is artificial intelligence?

Put simply by Demis Hassabis, founder and CEO of Google-owned AI company DeepMind, artificial intelligence is the “science of making machines smart” (Ahmed, 2015). As broad of a definition as this may be, it is well fitting because AI is an umbrella term for a wide variety of manifestations.

Within the umbrella of AI includes subcategories, such as machine learning and deep learning, that produce real-world applications of AI, such as voice recognition, image recognition, virtual assistants, search suggestions. As previously mentioned, these are all forms of weak AI. The idea of general artificial intelligence, or even super-artificial intelligence (SAI) are ideas that are far from becoming available for marketers to utilize.

For our purposes, the term “AI” will be used to describe specifically weak AI for the remainder of this paper. To facilitate an intelligent discussion about the subject of AI, we can study definitions of some of the important terms that go into the technology.

Put simply by Demis Hassabis, founder and CEO of Google-owned AI company DeepMind, artificial intelligence is the “science of making machines smart” (Ahmed, 2015). As broad of a definition as this may be, it is well fitting because AI is an umbrella term for a wide variety of manifestations.

Within the umbrella of AI includes subcategories, such as machine learning and deep learning, that produce real-world applications of AI, such as voice recognition, image recognition, virtual assistants, search suggestions. As previously mentioned, these are all forms of weak AI. The idea of general artificial intelligence, or even super-artificial intelligence (SAI) are ideas that are far from becoming available for marketers to utilize.

For our purposes, the term “AI” will be used to describe specifically weak AI for the remainder of this paper. To facilitate an intelligent discussion about the subject of AI, we can study definitions of some of the important terms that go into the technology.

Need-to-know AI terminology Need-to-know AI terminology Need-to-know AI terminology

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