Resource Hub

Claude Design is the most significant shift in the creative director's toolkit since Figma replaced Sketch, but only if you understand what it replaces (production) versus what it can't replace (judgment).

Five low-code AI workflows small creative teams can ship this week. Anti-hype, brand-safe AI systems built by someone who's been doing AI marketing since 2018.

An anti-hype AI marketing consultant prioritizes measurable business outcomes over tool adoption, building integrated systems that deliver compounding ROI. With 70–85% of AI projects failing outright, this framework-driven, implementation-first approach is the difference between AI that costs money and AI that makes it.

See how your brand stacks up in the AI Marketing maturity race. This interactive assessment benchmarks your AI marketing operations against 2026 industry standards. Identify silos in your data and gaps in your talent before they impact your bottom line.

As marketing shifts from manual tools to autonomous Agentic AI, this 2026 framework provides a strategic roadmap to move beyond "lab projects" and into full operational maturity. By auditing data sovereignty and orchestration readiness, marketing leaders can bridge the implementation gap to drive measurable ROI and long-term competitive advantage.

A practical guide to brand-safe AI workflows, the best tools for designers, and how to keep your creative vision intact.

The future of personalization is not identity-based tracking, but AI-driven behavior prediction that delivers true 1:1 relevance at scale.

I’m returning to share insights from my work leading AI marketing initiatives for Fortune 500s, healthcare networks, and global campaigns—along with my research at Carnegie Mellon and The Atlantic Council—to help businesses of all sizes implement AI safely, strategically, and effectively. Through my new platform, Paraplex Digital, I’ll provide in-depth resources, case studies, and tools to make AI marketing work in the real world.

In 2018, I predicted that AI would transform marketing but warned most brands would misuse it; in 2025, those predictions hold true as companies still confuse AI adoption with true AI-driven transformation.

Voice technology is changing the way people interact with brands and access information. Here's what brands should do to prepare.

As artificial intelligence becomes more ubiquitous in marketing, the relationship between brands and consumers may change at a fundamental level.

A primer on how AI is used in marketing, through the lens of my 2018 thesis "Artificial Intelligence in Marketing."

Read my 2018 honors thesis on AI in marketing.