Resource Hub

In 2018, I predicted that AI would transform marketing but warned most brands would misuse it; in 2025, those predictions hold true as companies still confuse AI adoption with true AI-driven transformation.

I’m returning to share insights from my work leading AI marketing initiatives for Fortune 500s, healthcare networks, and global campaigns—along with my research at Carnegie Mellon and The Atlantic Council—to help businesses of all sizes implement AI safely, strategically, and effectively. Through my new platform, Paraplex Digital, I’ll provide in-depth resources, case studies, and tools to make AI marketing work in the real world.

A primer on how AI is used in marketing.

Read my 2018 honors thesis on AI in marketing.

Voice technology is changing the way people interact with brands and access information. Here's what brands should do to prepare.

As artificial intelligence becomes more ubiquitous in marketing, the relationship between brands and consumers may change at a fundamental level.