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Article
AI Strategy
The Next Frontier of 1:1 Marketing: Beyond Cookies and Toward AI-Driven Personalization

The future of personalization is not identity-based tracking, but AI-driven behavior prediction that delivers true 1:1 relevance at scale.

Article
AI Implementation
Why Most Brands Still Get AI Wrong – Insights from a 7-Year-Old Prediction

In 2018, I predicted that AI would transform marketing but warned most brands would misuse it; in 2025, those predictions hold true as companies still confuse AI adoption with true AI-driven transformation.

Article
AI Implementation
I’m Back: Why I’m Doubling Down on AI Marketing and What Comes Next

I’m returning to share insights from my work leading AI marketing initiatives for Fortune 500s, healthcare networks, and global campaigns—along with my research at Carnegie Mellon and The Atlantic Council—to help businesses of all sizes implement AI safely, strategically, and effectively. Through my new platform, Paraplex Digital, I’ll provide in-depth resources, case studies, and tools to make AI marketing work in the real world.

Guide
Getting Started
An Overview of Artificial Intelligence in Marketing

A primer on how AI is used in marketing.

Guide
Research Paper
Artificial Intelligence in Marketing - Honors Thesis

Read my 2018 honors thesis on AI in marketing.

Article
Applications of AI
The Rise of Voice Technology

Voice technology is changing the way people interact with brands and access information. Here's what brands should do to prepare.

Article
AI Strategy
3 High-Level Implications of an AI Marketing Future

As artificial intelligence becomes more ubiquitous in marketing, the relationship between brands and consumers may change at a fundamental level.

Artificial Intelligence

A collection of articles on artificial intelligence and its role in marketing.