AI Tools
AI tools actually worth your time — reviewed, tested, and applied in real workflows.
Cut through the AI tool hype. Find what actually works.
There's a new AI tool launched every day and most of them aren't worth your attention. These articles and reviews cover the tools I actually use — how they work, where they fit in a lean AI stack, and what they're genuinely worth to marketers, designers, and builders. No affiliate fluff. Just honest takes from someone who uses this stuff professionally.
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Your creative partner for the AI marketing era.
Creative direction & tasteful AI for brands & marketers who care about results.
When I wrote my thesis Artificial Intelligence in Marketing back in 2018, I saw many of the challenges and opportunities that brands are currently facing today. Since then, I've been in the trenches working with AI in the real-world, from AI projects I presented to The Atlantic Council and graduate level ML courses I helped teach at Carnegie Mellon University to building an AI marketing engine for healthcare and overseeing nationwide AI campaigns for Fortune 500 companies while serving as Head of Creative & Brand Safety at ZeroToOne.
Frequently Asked Questions
Learn more about my services, how the process works, turnaround time & more.
How does the process work from start to finish?
Depending on the service package, a typical project will be completed in 2-6 weeks. Complex deliverables, such as custom AI systems and/or enterprise website design may take a bit longer. To get a specific estimate, schedule a discovery call with me.
Do you offer workshops or team training on AI in marketing?
Yes. I offer executive briefings, marketing team workshops, and customized AI training sessions. These sessions cover practical AI implementation, marketing automation, content strategy, and ethical AI deployment. Workshops can be virtual or in-person.
Do you implement AI tools directly, or just provide strategy?
Both. I provide high-level AI marketing strategy as well as hands-on implementation support. This includes designing AI-assisted content systems, marketing automation workflows, and brand-safe AI deployment guidelines. The level of involvement depends on your team’s internal capabilities.
Can you help our team use AI without damaging our brand image?
Yes. One of the biggest risks with AI-generated content is brand dilution. I build guardrails, brand-trained prompt systems, and content governance frameworks that preserve tone, positioning, and creative integrity.
How is your approach to AI marketing different?
Most AI consultants focus on prompts and tools. I focus on strategy, systems, and competitive advantage. My approach is grounded in my research starting with my thesis in 2018, and has been fleshed out through hands-on AI implementation in the real-world.