I design and build Webflow eCommerce stores that combine stunning visual design with a buying experience engineered to convert. Whether you're launching a new store or upgrading from Shopify, I build it right the first time.
In a saturated eCommerce landscape, bland is expensive. If your store is built on a Shopify starter template or a WooCommerce theme you haven't touched in two years, you're losing sales to brands that invested in their buying experience. The difference between a store that converts and one that doesn't almost always comes down to design, trust, and how frictionless the path to purchase actually is.
We analyze your funnel, competitors, positioning, and conversion data to define messaging hierarchy, page structure, and the systems you'll need. You'll know exactly what each page needs to achieve, and why, before we touch design.
Clarity / 90-minute deep strategy workshop
Autonomy / 60-minute structure alignment workshop

Your strategy becomes high-fidelity design, structured for conversion, not just aesthetics. Each page system includes custom layouts, component design, and a complete messaging framework with copy direction, structure, and guidance your team or copywriter can execute immediately.
Clarity / Design with messaging framework system
Autonomy / Design following existing messaging structure

Your website built so marketing can run it. Component-based system, intuitive CMS structure, and page templates your team can duplicate and launch without touching code. No more dev tickets for landing pages.
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Live workshop to setup your team for success with Webflow and all connected platforms (tier dependent), plus lifetime access to recorded guides, component documentation, and workflows. Your team leaves knowing exactly how to launch pages, update content, and maintain the system independently.

Customers don't just buy products - they buy experiences. A Webflow eCommerce store designed by someone who understands both conversion strategy and visual storytelling doesn't just look better than your competition. It sells better. And that's the only metric that actually matters.


















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"James proved to be an extremely driven and creative individual with an excellent eye for design and a willingness to assist in multiple facets. He was a great addition to the team and has all the tools to succeed wherever he goes next."
Bret Giles, Co-Founder of Sitewire and Professor of Marketing at Arizona State University
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Learn more about my services, how the process works, turnaround time & more.
Most AI consultants focus on prompts and tools. I focus on strategy, systems, and competitive advantage. My approach is grounded in my research starting with my thesis in 2018, and has been fleshed out through hands-on AI implementation in the real-world.
Yes. One of the biggest risks with AI-generated content is brand dilution. I build guardrails, brand-trained prompt systems, and content governance frameworks that preserve tone, positioning, and creative integrity.
Both. I provide high-level AI marketing strategy as well as hands-on implementation support. This includes designing AI-assisted content systems, marketing automation workflows, and brand-safe AI deployment guidelines. The level of involvement depends on your team’s internal capabilities.
Yes. I offer executive briefings, marketing team workshops, and customized AI training sessions. These sessions cover practical AI implementation, marketing automation, content strategy, and ethical AI deployment. Workshops can be virtual or in-person.
Depending on the service package, a typical project will be completed in 2-6 weeks. Complex deliverables, such as custom AI systems and/or enterprise website design may take a bit longer. To get a specific estimate, schedule a discovery call with me.