James Cannella

Award-winning designer, marketer, and brand-safe AI specialist.

Independent design, marketing, and artificial intelligence consultant helping global leaders in A.I. launch innovative projects, Fortune 500 companies roll out digital marketing campaigns, small businesses implement scalable AI systems, and startups of all sizes craft identities that resonate with their best customers.

info@jamescannella.com
(630) 674-1568
LinkedIn

Experience

Creative Director

ZeroToOne.AI
2023 - Present

I oversee all internal and client-side creative and marketing assets for ZeroToOne.AI, an enterprise AI marketing platform built for Fortune 500 brands. My responsibilities include inbound and outbound marketing strategy and direction, designing easy-to-understand decks for everything from investor pitches to performance reports for C-Suite executives, creating videos and motion graphics for ad campaigns and client meetings, developing an attention-grabbing, interactive technology demo, and ensuring all creative meets the rigorous brand standards of the Fortune 500 companies we work with.

Creative Director

MayaMD
2020 - 2023

My responsibilities included leading a complete brand identity overhaul, website design and development, multichannel digital strategy, inbound marketing infrastructure, on-brand content creation, marketing collateral design, and more for a revolutionary AI health assistant, patient engagement, telemedicine, and clinical diagnosis platform called MayaMD.

Marketing Director

Singularity Healthcare
2019 - 2021

Led the development of a proprietary AI Marketing Platform for Healthcare companies, including hyper-personalized dynamic landing pages, 1-to-1 targeting, omnichannel intelligent digital campaigns, and more. Led strategy and campaign execution for Facebook Ads, Google Ads, Instagram Ads, retargeting campaigns, and overall strategy. Oversaw all design, development, and creative direction and production of multichannel marketing materials, digital ads, and other assets used in digital advertising campaigns, social media, email marketing, and landing pages.

Designing better human experiences with some help from technology.

I’m an award-winning designer, marketer, and AI specialist with more than a decade of experience helping brands stand out and connect with their audiences. Over the years, I’ve led creative direction and AI-driven campaigns for Fortune 500 companies, worked with one of the largest healthcare networks in the U.S., oversaw creative direction for innovative AI health applications, and overseen multichannel campaigns for household brands like Kroger, Circle K, Persil, Duraflame, Dial Soap, Snuggle, and Universal Pictures’ Dolittle (here's some examples of the deliverables I created.)

I got my start at 18 when I founded Accendi, a handmade clothing brand that was featured in Urban Outfitters and sold in 24 countries. That early experience eventually led me to design for Grammy-nominated artists and industry leaders like Lyrical Lemonade, Lil Durk, King Louie, and Craig Xen.

As an undergraduate at Barrett, The Honors College at Arizona State University, I wrote a 120+ page honors thesis, Artificial Intelligence in Marketing, which accurately predicted many of the challenges businesses face with AI today and has since been cited in academic research.

In 2019, I worked on a project using AI to detect and mitigate disinformation, which was presented at renowened D.C. think tank The Atlantic Council, and co-supervised a Carnegie Mellon University graduate capstone at The Heinz College on Machine Learning to Counter the Weaponization of Social Media. That project resulted in a novel AI application with real-world potential for fighting misinformation, election interference, and deepfakes.

Today, I’m focused on building Paraplex Digital, an all-in-one AI marketing automation platform that gives businesses of any size access to the same enterprise-grade AI used by Fortune 500 brands.

My goal is simple: help brands move fast without “breaking things,” using AI in ways that are brand-safe, strategically sound, and actually effective.

A full suite of design, marketing, AI, and automation services.

Services

Brand

Brand Identity
Logo Design
Brand Guidelines
Brand Strategy
Art Direction
Brand Collateral
Marketing Materials
Stationary
Event Collateral
Social Media Content
Digital Ads
Motion Design & Animation

Web & UI/UX

Website Design & Development
SEO Audit
SEO for AI
Inbound Marketing CMS
User Interface (UI) Design
User Experience (UX) Design
SaaS App Design
Mobile App Design
Landing Page Design
Conversion Rate Optimization (CRO)
Product Audit
Product Strategy
Product Demo Design
Dashboard Design
MVP Design & Development

Marketing

Marketing Materials
Social Media Content
Paid Media Campaigns
Facebook Ads
Google Ads
Inbound Marketing
Email Marketing Campaigns
Lead Generation & Nurturing
Brand Messaging Audit
Copywriting

AI

AI Strategy
AI Implementation
Website Personalization
Custom n8n Workflows
Marketing Automation
Brand Safety Audit
Lead Nurturing Funnels
Lead Generation Automation
Landing Page Personalization
Content Creation Engines
Inbound Marketing Engine
Outbound Marketing Engine
RAG Agents
Personal AI Assistants
Custom Chatbot Creation
On-Brand Writing Assistant
TikTok Video Automation
YouTube Channel Automation

HIGHLIGHTED CASE STUDIES

10+ years of happy, successful clients.

"James has the unique ability to understand creative direction and get a feel for how something should be designed very quickly, and the final product always exceeded expectations. James carries a high level of professionalism with him in all he does, and I’d recommend him for any team looking to up their game."

Steve Messa
COO, InfluenceLogic Agency

"James is extremely proficient and knowledgeable, and his work ethic is beyond measure. I highly recommend James, as he excels in digital marketing, creative, and everything in between as he has proven himself a valuable asset time & time again."

Ivan Abad
COO, Avintiv Media Agency

"The process was smooth and efficient. James handled all issues with ease, and made us feel comfortable throughout the entire process. The final product was beautiful, exactly what we needed it to be, informational and aesthetic."

Matthew Bolis
CEO, Bolis Media

"James proved to be an extremely driven and creative individual with an excellent eye for design and a willingness to assist in multiple facets. He was a great addition to the team and has all the tools to succeed wherever he goes next."

Bret Giles
Co-Founder, August United Agency

Omotive designAgency took the time to understand my industry. They knew what our visitors wanted, and they did an exceptional job to meet those needs. We've seen great improvements in impression and conversion after the redesign. I vouch for them!

A man wearing glasses and a white shirt.

Arifur Rahaman Naim

CEO at ReviewXpo

Was a pleasure working with Omotive on launching ExitStack.  They understood the vision and worked efficiently, with great communications, to execute it.  Looking forward to working with them again!

A man in a suit and tie wearing glasses.

Rahat Ahmed

CEO, Anchorless Bangladesh

Omotive designAgency took the time to understand my industry. They knew what our visitors wanted, and they did an exceptional job to meet those needs. We've seen great improvements in impression and conversion after the redesign. I vouch for them!

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Nuseir Yassin

Founder & CEO at Nas Company

Omotive's expertise and attention to detail made the Mymanu Airbuds interface innovative and user-friendly. Their understanding of our vision and commitment to human-centered design exceeded our expectations. I highly recommend Omotive for their creativity, technical skill, and user-focused approach. We look forward to future collaborations.

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Danny Manu

Founder & CEO, Mymanu

Mufidul is an exceptional product designer with passion to make something very unique. Through working with him we have developed a great friendship. He has a firm grasp for the vision of the project and will take the initiative to see it flourish. I am excited to continue working with him into the future!

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Damien Harris

Enterprise Technology at Bloomberg L.P

Omotive has a very structured process for
UI/UX design. Their human centred design approach was the key for us to collaborate. They delivered on their promises very well and was very open to constructive feedback. Our redesign project came out according to our expectations and I would recommend them for any kind of web design project.

A man wearing glasses and a blue shirt.

Ishti Alam

Investments at Anchorless Bangladesh