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Singularity Healthcare

Built the AI-powered healthcare marketing platform that delivered a 10X ROI for hospitals and reshaped how medical providers attract and retain patients.

12%
Boost in net revenue
10X
ROI in just 90 days
Digital Advertisements
Machine Learning
Marketing Assets
Marketing Automation
Website Design and Development

Singularity Healthcare is an end-to-end marketing platform powered by artificial intelligence. What started in 2018 as a brand design, web design, and marketing consulting project with the company's founder, Naseer Hashim, quickly evolved into something much more.

I've had the pleasure of having a hands-on role developing the underlying AI for the platform, spearheading digital marketing campaigns for a billion-dollar company, and creating internal marketing materials that distill the complex nature of artificial intelligence into sales-oriented content for executives.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.
Website design and branding for MayaMD, an AI-powered healthcare platform. Design work for a health tech startup, including brand collateral mockups, homepage design mockup, microinteraction design in Webflow and more.

Singularity Healthcare

After graduating college in 2018, my honors thesis “Artificial Intelligence in Marketing” caught the attention of serial entrepreneur Naseer Hashim - fresh off the $300M+ sale of one of the nation’s largest private radiology companies. He reached out with a vision: build a next-generation AI-powered marketing platform built specifically for healthcare.

As Marketing Director, I helped turn that vision into a reality.

Design showcase for the branding, web design, and UI/UX design done for AI telehealth platform MayaMD. Store sign mockup featuring custom logo design by award-winning designer James Cannella, brand collateral mockups including signs and billboards, custom flyer handout designs, and UI/UX design for an AI-powered healthcare mobile phone app.
Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

Brand and Product Foundation

I created Singularity Healthcare’s brand from the ground up - designing the logo, visual identity, positioning, and website - while simultaneously helping shape the company’s core product strategy. Working alongside developers and AI engineers, I helped architect a turnkey AI marketing platform for hospitals and clinics that automated and optimized every step of patient acquisition and retention.

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Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.

The AI Marketing Platform

The platform empowered healthcare providers to:

  • Generate hyper-personalized landing pages, ad creatives, and copy tailored to each patient segment.
  • Use AI-driven chatbots to qualify and convert leads directly on-site.
  • Deploy automated follow-up funnels via email and SMS for intelligent lead nurturing.
  • Integrate call centers for proactive outreach and patient reactivation, dramatically improving conversion efficiency and cutting CAC.

These capabilities made it possible to market advanced procedures like Mako robotic-assisted hip and knee replacements to qualified patients at scale, boosting both patient outcomes and clinic profitability.

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Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.

Execution and Optimization

I led end-to-end campaign strategy and execution:

  • Client onboarding, campaign setup, and funnel development.
  • Creative direction and asset production, including videos, educational PDFs, and digital ads.
  • Advanced analytics setup through Google Tag Manager, Facebook Pixel, and lead enrichment systems for precise attribution and retargeting.
  • Continuous optimization of ad spend, bidding, and creative testing, much of which was automated through our proprietary platform’s machine learning layer.

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Results

The results were immediate and measurable:

  • 10X ROI for a large orthopedic hospital system in 90 days.
  • Active deployments with one of the nation’s largest hospital systems.
  • 95% accuracy in identifying high-risk patients needing intervention.
  • 42% increase in discovery of high-value leads.
  • 10% boost in net revenue by reactivating dormant patients.

Singularity Healthcare became a model for how AI can transform patient acquisition in a highly regulated, competitive industry - combining predictive analytics, creative automation, and human-centered design into a single, results-driven system.

In addition to continuing to work closely with Singularity, I've taken part in exciting artificial intelligence research projects between Singularity and The Heinz College at Carnegie Mellon University, the #1  school for AI and machine learning in the United States ahead of MIT and Stanford.

Let's discuss your next project.

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