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ArtByBubbles

A bold, full-stack brand creation for Art By Bubbles - from playful logo and packaging design to a fully-custom eCommerce ecosystem built on Webflow and Etsy.

Brand Identity Development
Marketing Assets
Website Design and Development

I helped Art By Bubbles evolve from a small art hobby into a cohesive, trend-forward eCommerce brand. From crafting the visual identity, logo, and packaging to designing and developing a conversion-optimized Webflow store and SEO-driven Etsy shop, every detail was built to capture a vibrant Gen-Z aesthetic and drive real growth. The result is a polished yet personality-filled brand built for the modern creator economy.

Open laptop displaying a city map with location tags and predictions symbolizing ZeroToOne's real-time predictive capabilities for Fortune 500 brands, accompanied below by panels highlighting features of the ZeroToOne.AI platform including precise predictions, seamless integration with platforms, over 2 billion daily predictions, and real-time action graph.
Website design and branding for MayaMD, an AI-powered healthcare platform. Design work for a health tech startup, including brand collateral mockups, homepage design mockup, microinteraction design in Webflow and more.

Brand Identity & Visual Design

I designed a complete visual identity system centered around the artist’s bright, whimsical personality. The logo and supporting visuals blend playful energy with polished structure, creating a brand that feels simultaneously professional and approachable. Custom packaging designs — from illustrated poly mailers to branded mug boxes — reinforced that personality across every customer touchpoint.

Design showcase for the branding, web design, and UI/UX design done for AI telehealth platform MayaMD. Store sign mockup featuring custom logo design by award-winning designer James Cannella, brand collateral mockups including signs and billboards, custom flyer handout designs, and UI/UX design for an AI-powered healthcare mobile phone app.
Brand identity Bento Box grid collage featuring a smartwatch mockup with a time and dot chart, a digital ad display with 'ZeroToOne', a nighttime city street view with predicted visit data for Fortune 500 brands and other locations, an AI Enhanced Audience label, 89% predicted visit probability infographic gauge, brand collateral mockups in the form of two black company water bottles with 'ZeroToOne' branding, a billboard reading 'Supercharge your enterprise MarTech stack', ring chart graph showcasing the precise 92% prediction accuracy of the ZeroToOne AI platform, and a security shield icon with '500M+ Unique Anonymized Users'.
JUMPSUIT PR Agency Website Design by James Cannella. Open laptop displaying a website with the text 'Specialized global communications agency made to build brands & protect reputations' next to a gray chair in minimalist, shadowed setting.
Website homepage with three vertical panels showcasing a global communications agency, featuring floating cubes, a war room scene, and a profile of Natalie Cherry with a leafy background.
Screens showing ProsperApp website URL bar, search result snippet, and a mobile app store page with daily money mindset quotes and personal finance tips.
Animated logo showing multicolored shapes forming a stylized 'P' and the text 'Prosper App' in a modern font on a light blue background.

eCommerce Development

I built the full eCommerce experience across two platforms:

  • Etsy: Designed and optimized the entire storefront, including SEO-focused product titles and descriptions, keyword-optimized listings, and high-quality product mockups. I also handled backend setup for print-on-demand fulfillment, ensuring rapid shipping and custom order flexibility.
  • Webflow Store: Designed and developed a custom Webflow website with an integrated shop that mirrors Etsy’s functionality but with enhanced control over branding and UX. The site features intuitive navigation, custom product templates, and mobile-responsive layouts optimized for conversions.

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Brand identity collage showcasing ZeroToOne AI branding elements, including website browser tab, app icon on smartphone, business card design mockups, a user silhouette with purchase probability stats, a behavioral model circle, and features like real-time predictions and AI targeting.
Black and white promotional page featuring text about managing reputations and guiding brands, a portrait of a woman named Natalie, and a TV screen in a dark room with white text.
Website header with JUMPSUIT logo and navigation links above a large screen displaying the text: Because we're more comfortable in a war room, than on our sofa watching Netflix.

Advertising & Growth

To drive sales, I developed a full-funnel marketing strategy including Google Search and Display Ads that targeted art enthusiasts, home decor shoppers, and gift buyers. Each campaign used compelling, on-brand ad copy and creative to highlight the uniqueness of the handmade products and drive qualified traffic to both the Etsy and Webflow stores.

Creative Production

Beyond the digital experience, I contributed original product artwork, creating unique mug and wall art designs that expanded the store’s product catalog. Each item was paired with engaging, personality-driven copy that helped convey the humor and heart behind the brand — turning browsing into a story-driven experience.

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Bento box grid of five UI screens displaying analytics: smartwatch showing daily orders chart; social media profile for ZeroToOne.AI; total visits heatmap for several months; ad conversions bar graph by day; peak times bubble chart from 11 AM to 2 PM.

Art By Bubbles evolved from a small art project into a fully operational eCommerce brand with a cohesive identity, streamlined fulfillment, and consistent branding across all customer touchpoints. The project demonstrated how thoughtful design and integrated marketing can transform creativity into a sustainable business.

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