ArtByBubbles

Brand Identity & Visual Design

I designed a complete visual identity system centered around the artist’s bright, whimsical personality. The logo and supporting visuals blend playful energy with polished structure, creating a brand that feels simultaneously professional and approachable. Custom packaging designs — from illustrated poly mailers to branded mug boxes — reinforced that personality across every customer touchpoint.

eCommerce Development

I built the full eCommerce experience across two platforms:

• Etsy: Designed and optimized the entire storefront, including SEO-focused product titles and descriptions, keyword-optimized listings, and high-quality product mockups. I also handled backend setup for print-on-demand fulfillment, ensuring rapid shipping and custom order flexibility.
• Webflow Store: Designed and developed a custom Webflow website with an integrated shop that mirrors Etsy’s functionality but with enhanced control over branding and UX. The site features intuitive navigation, custom product templates, and mobile-responsive layouts optimized for conversions.

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Advertising & Growth

To drive sales, I developed a full-funnel marketing strategy including Google Search and Display Ads that targeted art enthusiasts, home decor shoppers, and gift buyers. Each campaign used compelling, on-brand ad copy and creative to highlight the uniqueness of the handmade products and drive qualified traffic to both the Etsy and Webflow stores.

Creative Production

Beyond the digital experience, I contributed original product artwork, creating unique mug and wall art designs that expanded the store’s product catalog. Each item was paired with engaging, personality-driven copy that helped convey the humor and heart behind the brand — turning browsing into a story-driven experience.

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