Refreshing a handmade clothing brand with a refined, sophisticated identity.
Marketing Consulting Brand Identity Packaging Design Brand Collateral
Accendi – designing brand identity for a handmade clothing brand
Accendi is a handmade clothing and quality goods brand that I founded in 2013. In its first four years of operation, Accendi has been sold in 24 countries worldwide and nearly every state, featured in Urban Outfitters, interviewed in various publications, and worn by artists like Cole Bennett, Supa Bwe, Warhol.ss, and Saba.
To keep things moving forward, a brand refresh was needed. A more sophisticated, robust identity was used to reflect the brand delving into cut and sewn garments and continuously improving quality standards.
Authentic quality goods.
The direction of the updated branding was led by the goal of communicating authenticity and quality. With the help of my good friend Daniel Primero, we developed a logo that reflects this through a serif typeface and neutral-tone color scheme. The addition of a leaf symbol was made to reflect the brand’s usage of alternative materials like hemp and bamboo.
From a new logo to a full-on branding overhaul
With a new logo decided on, the next step was to do a full-on branding overhaul with updated collateral, packaging, and design assets. The end result was new business cards made from cotton scraps, press kits with photography from Marisa Silva aligned with the updated branding, reusable packaging to cut down on plastic waste and provide functional benefits to customers, an updated website, and various other collateral used for physical displays.