Accendi - brand identity and strategy for a handmade clothing brand

Accendi

Refreshing a handmade clothing brand with a refined, sophisticated identity.

Marketing Consulting       Brand Identity       Packaging Design       Brand Collateral

Brief

Accendi – designing brand identity for a handmade clothing brand

Accendi is a handmade clothing and quality goods brand that I founded in 2013. In its first four years of operation, Accendi has been sold in 24 countries worldwide and nearly every state, featured in Urban Outfitters, interviewed in various publications, and worn by artists like Cole Bennett, Supa Bwe, Warhol.ss, and Saba.

To keep things moving forward, a brand refresh was needed. A more sophisticated, robust identity was used to reflect the brand delving into cut and sewn garments and continuously improving quality standards.

Accendi clothing brand identity stationary design inspiration
Accendi clothing brand identity packaging design inspiration

Process

Authentic quality goods.

The direction of the updated branding was led by the goal of communicating authenticity and quality. With the help of my good friend Daniel Primero, we developed a logo that reflects this through a serif typeface and neutral-tone color scheme. The addition of a leaf symbol was made to reflect the brand’s usage of alternative materials like hemp and bamboo.

Logo design and visual identity inspiration brand identity for boutique clothing company Accendi
Typography and color scheme visual identity inspiration brand identity for boutique clothing company Accendi
James Cannella Design and Marketing Press Kit Cover
Marketing collateral design – James Cannella Marketing and Design Services
Alternative clothing materials brochure design for Accendi – James Cannella Marketing and Graphic Design Portfolio
Marketing collateral design – James Cannella Marketing and Design Services
Marketing collateral design – James Cannella Marketing and Design Services
Upcycled clothing materials brochure design for Accendi – James Cannella Branding Marketing and Graphic Design Portfolio

Collateral

From a new logo to a full-on branding overhaul

With a new logo decided on, the next step was to do a full-on branding overhaul with updated collateral, packaging, and design assets. The end result was new business cards made from cotton scraps, press kits with photography from Marisa Silva aligned with the updated branding, reusable packaging to cut down on plastic waste and provide functional benefits to customers, an updated website, and various other collateral used for physical displays.

Reflective mylar packaging and clothing branding design for Accendi – James Cannella
Clothing branding overhead – marketing collateral and brand identity by James Cannella
Sticker design – James Cannella Graphic Design and Branding
Natural clothing brand identity design – cut and sewn hemp tee with woven label design by James Cannella
Accendi clothing brand branding details
Accendi clothing brand branding details bamboo fabric