Startup company UI/UX design, brand identity and packaging design

BusyBox

Creating a subscription-based service for busy individuals from the ground up.

UI/UX        Marketing Consulting       Brand Identity       Packaging Design

Brief

Ideating a subscription service that delivers therapeutic goods straight to the doors of busy individuals.

BusyBox is a startup company that I ideated as part of the entrepreneurship program at ASU. The company is designed to allow busy people to get the relaxation they need. By using a subscription model, individuals are able to create a customized box of therapeutic goods and foods like candles, soap, essential oils, teas and more.

Subscription service startup app branding and logo design
BusyBox Startup Packaging Design Services
Subscription Service Packaging Design Services
Startup Business App Design UI UX

Process

Brand identity, packaging design, UI/UX design

With the core value proposition and target audiences fleshed out for the new company, I moved into creating a brand identity that would communicate serenity while being energetic and memorable.

The brand direction was finalized with a logo design featuring soft corners and a color scheme consisting of pastel teal, navy, and peach. From there, I dove into creating packaging designs and the user interface of the BusyBox app.

Tech Startup Company App Design UI UX
Tech Startup Company App Design UI UX
Tech Startup Company App Design UI UX
Tech Startup Company User Interface Design Services
Tech Startup Company User Interface Design Services
Startup Company UI UX Design