Creating a subscription-based service for busy individuals from the ground up.
UI/UX Marketing Consulting Brand Identity Packaging Design
Ideating a subscription service that delivers therapeutic goods straight to the doors of busy individuals.
BusyBox is a startup company that I ideated as part of the entrepreneurship program at ASU. The company is designed to allow busy people to get the relaxation they need. By using a subscription model, individuals are able to create a customized box of therapeutic goods and foods like candles, soap, essential oils, teas and more.
Brand identity, packaging design, UI/UX design
With the core value proposition and target audiences fleshed out for the new company, I moved into creating a brand identity that would communicate serenity while being energetic and memorable.
The brand direction was finalized with a logo design featuring soft corners and a color scheme consisting of pastel teal, navy, and peach. From there, I dove into creating packaging designs and the user interface of the BusyBox app.