11th Hour Matchmaking - Brand and Marketing Strategy

11th Hour Matchmaking

Crafting a brand identity, social media strategy, launch plan, and website design for a luxury matchmaking service.

Marketing Consulting       Brand Identity       Packaging Design       Brand Collateral

Brief

11th Hour Matchmaking – creating the visual assets and marketing strategy behind a dating service for the affluent

11th Hour Matchmaking is a high-end dating service based in Scottsdale, Arizona. This project was completed under digital marketing agency Avintiv Media. The brand’s owner and founder, Rebecca Fowler, gifted us with full control over the creative and marketing direction for her brand. She had a magic touch of matchmaker for the affluent of The Valley, and I was in charge of reflecting that in her brand.

11th Hour Matchmaking brand development
11th Hour Matchmaking business card design
11th Hour Matchmaking logo

Process

Accessible yet reserved, unique and calculated, blunt but not rude, hard to get yet desirable.

We started from scratch creating a name for her company, 11th Hour Matchmaking, to reflect Rebecca’s uncanny ability to match client’s with their ideal partner just when they need it most.

I was then put in charge of developing her entire brand identity, from logo design and typography, to color scheme and use cases. From there, I designed her entire website, including all copy writing. These marketing materials were created all with 11th Hour’s customer personas in mind, creating a cohesive brand that allowed Rebecca to work her magic while her marketing assets generated and converted leads.

After her marketing materials were developed, I worked with Avintiv Media’s social media manager to craft 11th Hour’s social media direction. This strategy included content creation finely targeted towards 11th Hour’s ideal clients, a robust influencer marketing campaign, and an overall strategy for day-to-day management of her social media platforms.

11th Hour Matchmaking Mens Page
11th Hour Matchmaking Womens Page Mockup
11th Hour Testimonials Page
11th Hour Blog Page